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UK: Nine months after halal school meals shock, this PR award won’t be to everyone’s taste

UK: Nine months after halal school meals shock, this PR award won’t be to everyone’s taste

THIS is a story about meat and at its core are four main players: pork, chicken and two lambs.

Earlier this year it emerged that halal chicken sausages being fed to thousands of schoolchildren in Westminster contained pig meat, which is “forbidden” in the Islamic faith.

But nine months after the shocking discovery was revealed that their halal school meals contained pork, Westminster Council’s communications team have won a prestigious PR award for the way they presented the fiasco to the public.

Presented, at the Park Lane Hilton last month, by none other than TV personalities George and Larry Lamb (pictured).

The team scooped the award for best “crisis management” with this particular crisis euphemistically described as “food labelling”.

Westminster’s head of communications Julia Corkey was joined by council colleagues at the £175-a-head black-tie dinner.

They were greeted with a champagne reception before sitting down to a meal of pea panna cotta with summer vegetables to start, followed by sea bass with lemon emulsion, asparagus and broad beans.

That is, if the labels are to be believed!

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