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UAE: MENA hospitality, tourism revving up IT resources

By Abdul Basit, Khaleej Times

 

The Middle East and North Africa region improving IT infrastructure in hope of tapping on tourism potential

The Middle East and North Africa (Mena) region improving IT infrastructure in hope of tapping on tourism potential

The Middle East and North Africa region’s hospitality and tourism sector is rapidly enhancing its IT infrastructure in order to meet the digital demands of guests, according to industry specialists.

Regional tourism has high growth potential, according to the World Bank, and is especially strong in Gulf countries, with industry growth projected to increase from $19.2 billion in 2011 to $28.3 billion by 2016, according to a report from investment bank Alpen Capital.

Guests are also increasingly connected, as 65 per cent of global travellers take their smartphones and 54 per cent take their computers with them, according to a recent survey from Visa.

To integrate guests’ devices, the hospitality and tourism industry can find the latest IT solutions at The Hotel Show 2013, being held from September 28-30 at the Dubai World Trade Centre.

Alifiya Sura of Omnix International said:

“We’ve seen a tremendous increase in the demand from the hospitality and tourism sector in the Mena region upgrading their IT infrastructure. The sector is enhancing their IT systems in order to integrate their services with guests’ own mobile devices. As a result, these properties can deliver services such as TV and video-on-demand on handled devices as well as videoconferencing, and interactive features including room management and AV control systems.”

Omnix International, based in Dubai, is an IT systems integrator, who is partnering with at-visions, an Austrian-based IT services company, on attending The Hotel Show 2013.

Omnix International has extensive regional expertise in working with the hospitality and tourism sector, having designed, installed, and maintained audiovisual systems at two of Dubai’s marquee hotels: the Burj Al Arab Hotel and the Atlantis Hotel.

The iconic Dubai hotel Burj Al Arab is one of the main tourist attractions in the emirate.

The iconic Dubai hotel Burj Al Arab is one of the main tourist attractions in the emirate.

Roman Kirisits, chief executive officer, at-Visions, said:

“Guests in the Mena region are among the most tech-savviest in the world, and properties need to meet and exceed their technology needs. Using cutting-edge technology, they can enable guests to view their mobile devices’ content on the in-house TVs, and access the hotel’s services from their mobile devices. Hotels need to upgrade their technology now, in order to anticipate the rise in guests bringing smart devices with them in the future.”

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