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UAE: Dubai Exports joins UAE foods sector display at Anuga in Germany

Courtesy of Zawya, Thomson Reuters


Dubai Exports, the export promotion agency of the Department of Economic Development (DED) in Dubai, is attending Anuga, billed as the world’s largest and most important food and beverage fair for businesses targeting new markets and supply channels, along with 15 companies from the UAE.

The exhibition, taking place in the German city of Cologne from the 5th to 9th of October, has brought together nearly 7,000 suppliers from the foods and related sectors and visitors from nearly 185 countries are expected during the four-day event. The Abu Dhabi Department of Economic Development (AD DED), Dubai FDI, Jebel Ali Free Zone Authority (Jafza) are also part of the UAE pavilion along with Dubai exports.

“The food and beverages sector in Dubai and the UAE as a whole are capable and confident of aiming for export markets far and wide. Anuga is the latest of a series of international platforms in which the local food trade has displayed its strengths recently with remarkable success,” commented Engineer Saed Al Awadi, chief Executive Officer of Dubai Exports.

“Dubai’s increasing emphasis on manufacturing and the expanding facilities for exports and re-exports have also enabled the local food and beverage industry to compete globally. Dubai Exports itself facilitated AED605 million worth of food exports in 2012 and that was 11 per cent of the total export deals concluded with our assistance,” added Al Awadi.

European Union (EU), of which Germany is a member, constituted 14 per cent (AED170 billion) of Dubai’s total global trade of AED1.2 trillion in 2012. Among EU countries Germany accounted for the largest share (20%) of trade with Dubai with the UK (17%), Belgium (155) and Italy (12%) close behind.

“Dubai FDI uses all possible platforms to highlight the potential of the Emirate of Dubai in attracting international companies in different sectors. It’s part of our efforts to look at opportunities for international food and beverage operations in Dubai and Anuga enabled us to hold bilateral meetings with a number of specialised foreign companies in the sector,” said Fahad Al Gergawi, CEO of Dubai FDI.

Commenting on Abu Dhabi DED’s participation at Anuga, His Excellency Hamad Abdulla Al Mass, Executive Director of International Relations, said non-oil exports from Abu Dhabi has already gone up 9.3% between the first two quarters of 2013 and promoting local products to international buyers is part of sustaining this diversification momentum to reach the targets of Abu Dhabi Economic Vision 2030.

“The Abu Dhabi Department of Economic Development is supporting UAE companies participating in Anuga 2013 as it will enable them to meet foreign buyers and distributors and eventually win export contracts. The UAE companies will also be able to see the latest innovations in the food and beverage industry as well as identify new product and service opportunities in addition to new markets,” Al Mass added.

Ibrahim Mohamed Al Janahi, Deputy CEO of Jafza and Chief Commercial Officer of Economic Zones World, the parent company of Jafza also stressed the importance of Anuga in highlighting the global potential of the Middle East food & beverages industry as well as the role of Jafza as a facilitator and business hub.

“Jafza is currently home to more than 7,000 multinationals, which includes 120 of the Global Fortune 500 companies as well as 428 leading F&B multinationals such as Unilever, Kraft, Heinz, P&G, Nestle, Mars and Gulf Food Industries among others. These companies have established their regional headquarters in the free zone. Most of these companies serve West Asia, Africa, the CIS and Indian Sub-continent from their Jafza base,” added Al Janahi.

Held every two years Anuga brings together manufacturers, importers and wholesalers in food and drinks, catering technology, retail technology, catering services, food and beverage specialities and fresh convenience products.

The exhibition also has special focus on manufactures, traders, exporters, distributors and buyers of various food and beverages including gourmet products and regional specialities, halal food, organic products, vegetarian products, health & functional food and finger food, while also showcasing latest trends and innovations in food and allied sectors.


About Dubai Exports:
The Dubai Export Development Corporation (EDC), now Dubai Exports, an agency of the Dubai Department of Economic Development, Government of Dubai, commenced operations in 2007.

As part of the Economic Development Department of Dubai, its mandate is to facilitate trade from Dubai and establish itself as a world-class export development and promotion body by creating an enabling environment for Dubai’s exporters.

Dubai Exports has developed a range of value-added trade support services to UAE based firms exporting through Dubai, for accelerated and profitable expansion of their businesses in foreign markets.

For further information, please contact:
Faisal Shamsudheen
Marketing & Communication Division
Department of Economic Development
Tel: (971 4) 361 3070 
Email: faisal.pathiasseri@dubaided.gov.ae

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