By Jo Arrem Aquila Style Reporting from the Global Islamic Economy Summit in Dubai, Jo Arrem examines evolving trends and asks: “Who is the Muslim consumer?” Discussion of halal certification processes tends to split opinions. The waters get even blurrier, ...
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Tag Archives: Islamic marketing
Opinion: So what is Islamic Marketing & what’s all the noise about?
By Dr Jonathan A. J. Wilson What is Islamic Marketing? That’s the question I always get. Now I didn’t choose the term or title, but it’s clear that it’s the next thoroughbred from the stable that produced Islamic finance and ...
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