The Bottom Line by Evan Davis
Listen here: The Muslim Pound
Duration: 30 minutes
First broadcast: Thursday 19 June 2014
How big is the market for halal – not just food, but holidays, fashion and music too? Muslim consumers – and how best to serve them – are the topics this week. Evan Davis talks to entrepreneurs who think they know the answer and asks how much can established companies learn from them.
Shelina Janmohamed, Ogilvy Noor
Elnur Seyidli, HalalBooking.com
Shazia Saleem, ieat foods
Producer : Rosamund Jones.