Opinion: The Muslim Pound – The Bottom Line

The Bottom Line by Evan Davis Listen here: The Muslim Pound Duration: 30 minutes First broadcast: Thursday 19 June 2014 How big is the market for halal - not just food, but holidays, fashion and music too? Muslim consumers - and how best to serve them - are the topics this week. Evan Davis talks to entrepreneurs who think they know the answer and asks how much can established companies learn from them. Guests : Shelina Janmohamed, Ogilvy Noor Elnur Seyidli, HalalBooking.com Shazia Saleem, ieat foods Producer : Rosamund Jones.