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Opinion: Halal Certification Can Help Boost Dietary Supplements Businesses

By Muhammad Munir Chaudry, PhD

By Muhammad Munir Chaudry, PhD The ingredient industry is no stranger to halal, the Islamic dietary guidelines pertaining to food, pharmaceuticals, and personal care products. When globalization opened up commerce between developed countries and emerging economies in the 1990s, U.S. food companies rapidly embraced halal certification to overcome entry barriers into Muslim majority countries. The strategy paid off: U.S. companies gained access and market share to large, newly thriving economies like Indonesia, Malaysia, and the United Arab Emirates. Nutritional, dietary, and functional foods, as well as ingredients, are a prominent category in halal-certified products. Among Islamic Food and Nutrition Council of America…

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