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Opinion: Fashion’s Missed Muslim Market Opportunity

By Robin Mellery-Pratt

By Robin Mellery-Pratt Socio-economic and political developments, aided by the connectivity of the Internet, have galvanised a newly emergent Muslim consumer demographic, creating significant, if complex, opportunities for international fashion brands. LONDON, United Kingdom — Muslim fashion. Simply juxtaposing these two words can cause consternation in some circles. Interpretations of a Koranic verse (an-Nur chapter 24, verse 30) advocating modesty and espousing appropriate female attire (enforced by law in some countries) have long restricted what many Muslim women can wear, distancing them from Western fashion culture. But, today, experts say, things are changing and increasing numbers of Muslim women want…

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