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Muslim Entrepreneur Follows a Kosher Model to Mainstream Success

Adnan A. Durrani, left, and Jack Acree, founders of the Saffron Road

Adnan A. Durrani, left, and Jack Acree, founders of the Saffron Road line of halal frozen entrees, in a Whole Foods in 2010. Credit Craig Ruttle/Associated Press

During the early months of 2010, Adnan A. Durrani found himself frequently thinking of kosher hot dogs. To be more precise, he was thinking of an ad campaign for them created decades earlier by the Hebrew National company. Its well-known slogan went, “We answer to a higher authority.”

During the early months of 2010, Adnan A. Durrani found himself frequently thinking of kosher hot dogs. To be more precise, he was thinking of an ad campaign for them created decades earlier by the Hebrew National company. Its well-known slogan went, “We answer to a higher authority.” Let it be said that Mr. Durrani was, in many ways, an unlikely recipient for such a revelation. An observant Muslim…

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