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Opinion: Multiples’ drive into Halal meat market shows growing importance of ethnic shoppers

By Fiona Briggs

By Fiona Briggs   The announcement Tesco and Sainsbury’s are stepping up their Halal meat offerings with new branded fixtures in store reinforces the importance and potential of ethnic shoppers to both suppliers and retailers. Category and shopper management specialist Bridgethorne says suppliers need broader recognition of changing demographic circumstances, coupled with more detailed shopper insights, are needed to ensure they stay on top of changing shopper requirements. These include those based on ethnicity or special dietary requirements, leveraging a trend among younger groups within ethnic minorities to shop for products in mainstream multiples rather than purely in small, independent community-based retailers.…

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