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Branding & Marketing

Opinion: Islamic economy – leap of faith

By Dr Jonathan A.J. Wilson Senior Lecturer & Course Leader in Advertising & Marketing Communications Management The Islamic economy is rising rapidly as a major economic paradigm driving growth in the post-crisis world and Dubai is quickly becoming a key ...

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Brunei Halal Brand: Getting more shelf space

By Koo Jin Shen BRUNEI Halal is steadily gaining recognition in markets around the world. In 2013, delegations from both regional and European markets have expressed interest in cooperation across a number of sectors. International interest In January, a senior ...

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