KUALA LUMPUR, Malaysian halal cosmetics producers have been urged to look into Kazakhstan as there is a huge demand for halal cosmetics in the central Asian country.
Malaysia External Trade Development Corporation (Matrade) Trade Advisor Ali Sher Mohamad said the high demand was driven by the extreme weather in that country.
“Due to the extreme weather there, such as extreme summer, the locals pay a visit to the salon once in two weeks for manicure and facial treatment. It has become the norm for them,” he told Bernama.
Ali also said the emergence of technology and the Internet was also the contributing factors to the growing halal cosmetics demand, especially from the younger generation.
“Due to the Internet and freedom to travel, the younger generation is very much into Islam and keen to look for halal-certified products,” he said.
The demand for beauty and personal care remained strong in Kazakhstan and the Commonwealth of Independent States (CIS) countries, he said, adding that the demand was not limited to cosmetics but also Islamic fashion and modern attire.
Ali said the Malaysian halal producers should take the opportunity to promote the homegrown cosmetics products and fashion wear overseas, however, entrepreneurs must be prepared with a long-term strategy and continuous effort to tap the market.
“The demand is huge, but there is no continuity and concerted efforts in tapping the market,” he added.
Ali also urged the entrepreneurs to be consistent and concise in their marketing strategy to attract interest in Kazakhstan.
“Our business owners should take the extra effort to translate their business proposals into the local languages, which are the Kazakh and Russian, not to mention sparing some time for translators to translate the marketing materials including product information,” he said.
The Kazakhstan population consists of 60 per cent Muslims and the rest are Christians, Buddhists and Jews.