PETALING JAYA — Local halal food manufacturers have been urged to expand their businesses to Australia as there are huge opportunities there in the sector.
Norasiah Hassan@Nora Simkin, a Malaysian living in the state of Victoria for more than 35 years, said while the Muslim population in the country was increasing, there was insufficient halal food available.
“We have Muslims from all over the world. Therefore, the market potential is absolutely there, especially for meat-based products,” she told reporters after a presentation on the “Prospects and Challenges of Halal Export to Victoria, here Friday.
She also said other ethnic groups such as the Arabs, Africans, Vietnamese and Indonesian entrepreneurs and companies, had shown an interest in importing halal products from Malaysia.
Norasiah, who owns the Muslimah Halal Catering business said however, Malaysian companies must be able to offer products which are in demand in Australia.
“They need to also have the necessary commitment, resources, skills and information to support sustained export activities over the longer term.
“Significant time management and a strong management commitment is crucial as to develop a business in Australia is no different from starting and building your domestic business.
“You also need to have strong cash flow and good export knowledge, while willing to learn about a wide range of issues, such as how the Australian market operates, export documentation and foreign currency management,” she added.
Meanwhile, in terms of managing the challenges that might be faced by local companies in Australia, Norasiah suggested that they choose the right partners and professional advisors in mitigating risks.