An important aspect of SEO (Search Engine Optimization) is related to quality of links your website gets from other sites on the web.  As an esteemed contributor, you have the ability to add links to your website on your contributor profile. Now only approved and verified contributors will be allowed to have links to their websites.

These links are ‘SEO friendly’ and can help with SEO of your website, blog and social media profiles perform better in search engines like Google, Bing and Yahoo!

Those users that achieve a ‘premium profile’ status are able to customize the link text to their website, which adds even better SEO value.