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Halal expo bolsters Malaysia’s status as gateway to Muslim market

CK Tan – Nikkei Asian Review

CK Tan – Nikkei Asian Review KUALA LUMPUR — Taufik Mellouki calls out to visitors passing his booth in the Kuala Lumpur Convention Center. “Care for a glass of nonalcoholic wine from Provence, France?” To be precise, Mellouki is offering not wine but sparkling juices. But they do come from the vineyards of southern France. And they are certified halal, which means they are prepared in a manner sanctioned by Muslim scholars. Mellouki’s Belgium-based business, Mirage Gold, is one of 521 companies participating in the Malaysia International Halal Showcase, an annual government-backed trade exhibition for halal products. Malaysia, a pioneer…

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