By: Khalid Ahmed
It is the religious obligation of Muslims to consume only Halal foods. Yet it might sound very ironic that most Muslims don’t have access to properly approved/certified halal products. The bulk of the demand for halal product is fulfilled by Non–Muslim countries, whereas Muslim countries have a meager share in this very fast growing market.
The demand of halal products in the western countries is mainly fulfilled by USA, Brazil, Canada, Australia, New Zealand and France. As far as the eastern countries are concerned, Thailand is the biggest supplier of halal certified products followed by Philippines, Malaysia, Indonesia, Singapore and India.
The main actors in the Halal food chain are producers, slaughterhouses, wholesalers, butchers, bakeries, retailers, grocery stores and supermarkets, consumers and controllers. Some 60 restaurants have started to offer Halal food.
It is estimated that the total Muslim population in Britain had reached around 3 million, 5% of the total population. The vast majority of Muslims in the United Kingdom live in England and Wales: of the 1,591,000 Muslims recorded at the 2001 Census, 1,536,015 were living in England and Wales, where they formed 3% of the population in 2001; 42,557 were living in Scotland, forming 0.84% of the population; and 1,943 were living in Northern Ireland.
There are about 16 million Muslims in the European Union (2007). The number of Muslim population in selected countries is listed in Table 1 (data provided 40 by CEN/BT WG 212 experts and derived from other sources).
Table 1 ― Muslim population in selected European countries
|Bosnia and Herzegovina||2.000.000|
Some estimate the 55 global sales volumes to be 600 Billion Euro with a breakdown of 70 Billion Euro for the European 56 market.
About 3.2% of the total population of Canada is Muslim (Approximately 1 million), making them the second largest religion after Christianity and has became the fastest growing religion in Canada. 5% of all the Greater Toronto Area (GTA) population is Muslim, making GTA the highest concentration of Muslims in any city in North America.
United States of America
There are approximately 9 million Muslims in the United States. According to the 2000 United States Census, the state with the largest percentage of Muslims is Michigan, with 1.2% of its population being Muslim. New Jersey has the second largest percentage with 0.9%, followed by Massachusetts with 0.8%.
48% of Arabs lived in just five states in 2000: California, New York, Michigan, New Jersey, and Florida. Just three states had an Arab population of over 100,000: California, New York, and Michigan. According to USA Today (June 25, 1999), the US Muslim population will be 12.2 million in 2018.
“Two-thirds of Muslim households in the US make more than $50,000 a year and a quarter earn over $100,000. The national average is $42,000. Two-thirds of American Muslims have a college degree, compared with less than half of the general population.” – The Economist
Studies from the past few years suggest American Muslim’s have an annual spending power of $124-$200 billion just in the U.S. alone. And world Halal food trade averages close to $150 billion per year.
Some facts about the US Muslim consumer market:
- 60% of US Muslims are under 40 years old
- 66% of American Muslim House Hold’s earn over $50,000 annually
- 26% of American Muslim House Hold’s earn over $100,000 annually
- Share of GDP is estimated at $405 Billion
- Annual combined spending power at 170 Billion
- Annual Halal Food Market potential: $30 to $40 Billion
Islam is the world’s second largest religion, and also the fastest growing, both globally and in Europe and the North America. According to a 2010 study, Islam has 1.62 billion adherents, making up over 23% of the world population. Islam is the predominant religion in the Middle East, the Sahel, the Horn of Africa, North Africa, and some parts of Asia. Large communities of Muslims are also found in China, the Balkans, and Russia.
Muslim majority in 57 countries (from Afghanistan, Morocco to Indonesia)
- Muslim minorities in all five Continents of the World
- Global Annual Share of estimated GDP at $3.4 Trillion
- Annual Halal Market potential: $2.3 to $3 Trillion
- Muslim Countries Have Food & Agricultural dependency to the rest of the World
Halal Trade is still growing
This is a huge market which is pretty much untouched by British, American, Canadian and other European companies. In the absence of halal certified produtcts, Muslims in these countries try to eat Halal by checking the ingredients of products. However, this is only a temporary solution, as it does not guarantee that the product is definitely Halal. Muslims need and want to see Halal certified products carrying Halal logos on their supermarket shelves, similar to Kosher certified products.
Unfortunately, due to limited resources, we are unable to offer Halal certification. However, there are other well reputed and internationally recognised organizations that are affiliated to us which do offer halal certification. Should you require Consultation, Certification, Pre-Auditing, Training, Marketing please do not hesitate to contact us with as much detail as possible.
Sources: Wikipedia, JWT, Ogilvy Noor, DinarStandard